Work
- Factweavers2025
Principal designer on an AI-native analytics platform. Dashboards built by asking, every metric explainable. 3.5× faster than PowerBI and Tableau Pulse; twenty-four minutes to a shipped dashboard.
screenshot Design lead for Kloudspot's digital-twin practice. A shared design system and pipeline cut twin turnaround from sixteen weeks to six, and new project signings rose 110% over the year.
- Jamiyah2022
Digitising the jamiyah — the Gulf's informal rotating savings group — for ila Bank. A social-banking primitive that was uncommon in MENA at the time, built so a group of friends could run one without the spreadsheet or the arguments.
Redesigning the customer onboarding and identity journey for Metro Bank, UK — document-aware verification and a working virtual card from the first session, not the first week.
- ila Bank Cards2022
The debit and credit card experience for ila Bank — application, limits, and everyday controls, rebuilt from the ground up around three ways people actually relate to a card.
Research and problem-framing for Metro Bank's commercial banking platform in London. Ten clusters of pain, mapped from the relationship managers and cash managers who live in it, and turned into a directional roadmap.
- Hassala2021
The savings experience for ila Bank, Bahrain's mobile-first digital bank. Six weeks of research turned into a product that funded over $6M in its first ten days.