Work

Principal designer on an AI-native analytics platform: the information architecture, the metric and dashboard flows, Universal AI, and the design system under them. In comparative trials, new users shipped a dashboard in twenty-four minutes, 3.5× faster than PowerBI and Tableau Pulse, and four in five said they trusted the AI's numbers when they could see the working.

Design lead for Kloudspot's digital-twin practice. A shared design system and pipeline cut twin turnaround from sixteen weeks to six, and new project signings rose 110% over the year.

Digitising the jamiyah, the Gulf's informal rotating savings group, for ila Bank. A social-banking primitive that was uncommon in MENA at the time, built so a group of friends could run one without the spreadsheet or the arguments.

Redesigning the customer onboarding and identity journey for Metro Bank, UK: document-aware verification and a working virtual card from the first session, not the first week.

The debit and credit card experience for ila Bank: application, limits, and everyday controls, rebuilt from the ground up around three ways people actually relate to a card.

Research and problem-framing for Metro Bank's commercial banking platform in London. Ten clusters of pain, mapped from the relationship managers and cash managers who live in it, and turned into a directional roadmap.

The savings experience for ila Bank, Bahrain's mobile-first digital bank. Six weeks of research turned into a product that funded over $6M in its first ten days.