Type Connection is an online game by Aura Seltzer that helps users learn how to pair typefaces. Like a conventional dating website, Type Connection presents potential “dates” for well-known, workhorse typefaces. Users are matchmakers. They decide what kind of match to look for by choosing among several strategies for combining typefaces.

TypeConnection Matches

Many successful pairs feature a serif typeface with a sans-serif typeface. Assign distinct roles—headline, body copy, caption—to each to help readers deduce order of importance.